kdms clinched 2 Prestigious Awards at the MARKETING EXCELLENCE AWARDS 2022
The prestigious award announcement ceremony “Marketing Excellence Awards 2022” for online marketing campaign was held in Thailand for the first time at Pullman Grand Sukhumvit Bangkok Hotel. Organized by MARKETING-INTERACTIVE, this annual event was held in various countries across Asia, including Singapore, the Philippines, and Malaysia. The awards were judged solely by a distinguished panel from the leading organizations around the globe, guaranteed the exceptional marketing efforts of businesses and organizations in creating impactful marketing campaigns via online platforms including websites, emails, and social media. The awards encompassed more than 29 categories, with participants from over 35 business categories.
kdms Hospital, Thailand’s first specialized hospital for orthopedic and joint conditions, was honored to participate in this prestigious event and be the finalist in five distinguished award categories, and proudly clinched two Silver Trophies – “Excellence in MEDIA STRATEGY” and “Excellence in PIVOT MARKETING“, making kdms the only hospital to receive such recognition.
Mr. Kosit Lumphasi, Executive Senior Manager, Marketing & Administrative at kdms Hospital, stated: “This achievement is the great pride of the team. After nearly a year of dedicated efforts, kdms has showcased its expertise in specialized medical treatment and services for bones and joints. The hospital has implemented a strategic planning called “kdms protocol” to provide outstanding and distinctive services to patients with bone and joint conditions through the collaboration of a specialized team of orthopedic surgeons from over six subspecialties, physiatrists, and physical therapists to design a personalized treatment plan tailored to enhance the quality of each patient’s life. Our focus lies predominantly on non-surgical interventions that prioritize sustainable recovery. However, in cases where severe symptoms endanger health, cutting-edge medical technology, such as Robotic-Assisted Surgery, is employed to maximize the efficiency of treatments while minimizing potential risks of patients who undergo knee and hip surgery or joint replacement. In addition to offering one-stop-services with a full range of physical therapy equipment, the hospital also delivers the “Best Result, Best Experience” to all patients. We showcase these success stories as a key marketing tool to directly communicate to our target audience, using accurate marketing online tools, thorough planning, and adaptations in response to the rapid change of marketing competition. We persistently monitor and optimize our strategic plan to make our hospital become a new player in healthcare industry and become widely recognized among patients with musculoskeletal conditions. A significant portion of this patient group comprises the elderly, accounted for 50% of our current patient base.
We regularly hold meetings to develop an effective marketing plan on digital media platforms aimed at engaging the elder group. This is a significant challenge for our team, as the elderly tend to have different behaviors regarding technology usage and online social media. However, we find this as an opportunity to focus our marketing efforts sharply on the behaviors of our target audience. Our strategic planning aims to directly address the healthcare pain points of patients, allowing us to reach and cater to their needs effectively. This is always our commitment and ongoing aspiration. Today, as the hospital receives this award of pride, it serves as an encouragement for us to persist in our endeavors. It motivates us to continue presenting alternative medical solutions for musculoskeletal conditions, joints, and muscles to all patients.”
kdms, a specialized hospital for bone and joint conditions is a medium-sized healthcare center located on Ekamai-Ramintra Road. The hospital offers specialized outpatient services (OPD) daily from 8:00 AM to 8:00 PM. For individuals seeking bone and muscle treatment, you can contact kdms call center at 02-080-8999, Line@kdmshospital and Facebook Fanpage: โรงพยาบาลเฉพาะทางกระดูกและข้อ kdms ข้อดีมีสุข
